Work Cited

Custer, Carrol G. "ISU Will Tout Research, Economic Impact at 2009 Iowa State Fair Exhibit - News Service - Iowa State University." ISU Will Tout Research, Economic Impact at 2009 Iowa State Fair Exhibit - News Service - Iowa State University. Iowa Sate Publishing, June-July 2012. Web. 17 May 2013.

 

"Happiness Is the Iowa State Fair!" Iowa State Fair. Iowa State Fair Publisher, Aug.-Sept. 2012. Web. 17 May 2013.

 

Harrington, David J. "Iowa Craft Fairs." Iowa Craft Fairs. Iowa State Fair, July-Aug. 2012. Web. 17 May 2013.

King, Robert C. "Iowa State Fair." Wikipedia. Wikimedia Foundation, 05 Oct. 2013. Web. 17 May 2013.

Butter Cow

The butter  has been an Iowa State Fair staple since 1911. It can be found in the Agricultural Building. In 1960, butter sculptor Norma Lyon created her first masterpiece. In the next 45 years, she sculpted all six of the dairy cows. Her sculptures were featured in national magazines and radio programs, as well as on The Today Show and the Late Show with David letterman. Following Lyon's retirement in 2005, longtime apprentice Sarah Pratt took over the sculpting duties. The butter cow is one of the main attractions at the Iowa state fair, and each year more and more people show up to see the butter sculpture. This brings in more money and opportunity for more revenue and business.

2005	Tiger Woods
2006	"Mr. State Fair" Bill Riley
2007	Harry Potter
2008	Olympic gymnast Shawn Johnson
2009	Tribute to the 40th anniversary of Neil Armstrong’s walk on the moon
2010	50th anniversary of Dr. Seuss’ "Green Eggs and Ham"
2011	A sculpture of a young girl with a butterfly was added as a tribute to Norma "Duffy" Lyon.
	75th anniversary of Disney's Snow White and the Seven Dwarfs http://en.wikipedia.org/wiki/Iowa_State_Fair

Concerts/ performers

 The Iowa State Fair Grandstand comes to life everyday with auto races, tractor pulls, monster truck events and of course musical concerts. Over the last century, the Iowa State Fair  has hosted many big-name artists and  stars, including Jonney Cash, The Jackson 5, Elton John, The Beach Boys, Chicago, Ozzy Osbourne, Metallica, Kid Rock, Train, Goo Goo Dolls, Alicia Keus, Chritina Agrulera, Def Leppard, Styx, RRO Speedwagon, Bob Dylan, Allen Jackson, Keith Urban, and Sherrel crow/ With all these big names it brings in more people and more money. The more money spend with go throughout the local economy and will spread beyond that as well.
http://en.wikipedia.org/wiki/Iowa_State_Fair

Entertainment

The Iowa state fair fairgrounds covers over 445 acres, 160 acres are campsites. Annual attractions include the world famous Butter Cow sculpted by Iowan Sarah Pratt, the 10 acre Midway and its double Ferris wheel, one of the world's largest livestock shows, the country's largest state fair foods department (more than 900 classes), the state's largest arts show, over 600 exhibitors and more than 50 foods on-a-stick. The Fair has many free entertainment acts on the grounds or performing on one of the five free stages. The acts include a wide range of musical and artistic talent from local gospel choirs and dance troupes to Grammy-winning artists and nationally-recognized entertainers. With all this entertainment it’s the main driving power to get people to the fair. When people go the fair they spend money further helping the economy grow and develop.


http://en.wikipedia.org/wiki/Iowa_State_Fair

Agriculture presence

The Iowa State Fair is very important on the agricultural presence in the state.  There are many livestock shows and sales that occur at the fair and help the economy. If these livestock growers are all competing for the biggest and best product then the competition will only make everyone around them better. The animal contests only further this competition, contest such as the Big Boar, the Big Ram, the Super Bull, the Largest Rabbit and the Heaviest Pigeon. There are also livestock shows for sheep, swine, beef and dairy cattle, horses, goats, llamas, rabbits and pigeons. With all this competition the livestock will be better and will help the economy stabilize.













http://en.wikipedia.org/wiki/Iowa_State_Fair

Daily attendance

Attendance has risen from last year showing that the Fair is growing in the ways it reaches out and helps the community. The State Fair is Iowa's largest event, annually attracting visitors from all over the Midwest, as well as the rest of the U.S. and many foreign countries. Just from the numbers of daily attendance the increasing number only means good things. More jobs will be created at the fair and around the community because of the rising number of people attending. Along with that the rising attendance will help bring in more total money generated.

http://www.iowastatefair.org/about-us/daily-attendance/

Fair Day	2011	2012
Day 1	91,001	88,219
Day 2	104,622	108,881
Day 3	112,542	115,787
Day 4	100,159	94,292
Day 5	90,369	91,267
Day 6	87,611	93,513
Day 7	103,155	90,525
Day 8	79,864	86,783
Day 9	93,468	97,008
Day 10	108,518	111,113
Day 11	109,650	119,754

 

Minimum wage

The fair employs about 1,600 workers throughout the 400-acre fairgrounds, not counting concessions, exhibitors and other private staffing. That represents a work force compared to a staff of about 60 during the off-season, said Chappell. “We hire skilled maintenance workers, as well as lawn maintenance staff and barn workers, who are typical minimum wage.” The fairgrounds are listed on the National Register of Historic Places, so the fair has a Blue Ribbon Foundation, which since 1993 has risen over $80 million for preservation and renovation of the grounds.  This new foundation helps people within and around the community. The 80 million will help the economy grow and provide new opportunities.

http://archive.news.iastate.edu/news/2009/jul/statefair

Powerball lottery fee

For the first time since the Iowa County State Fair began, the fair sold advance tickets this year through Iowa Powerball Lottery terminals, which added a $1 “convenience fee” on top of the $7  fee for advance adult admission.  The base for sales from about 235 outlets to 2,000 across the state, the state receives about 40 cents of each dollar spent in the advance sales. About  60% of people form the fair come from central Iowa, with the rest hailing from 47 states and a smattering of other countries.  This 40 cents per dollar from the advance sales will be eventually spent/ spread through the community helping the economy.

http://archive.news.iastate.edu/news/2009/jul/statefair

Total Impact

The combined impact of the Iowa Fair by expenses by the attendees is $877,048. This money leads to the creation of 12.5 jobs within Iowa County. The indirect spending is not big as it seems but, this is to be expected because large portion of the money is “leaked” out of Iowa County. With the injection of more than $877,048 into the economy, businesses in the Iowa County are directly benefited. The areas of Iowa County that are most positively affected are grocery stores, local restaurants and other local organizations that set up food stands and services at the fair.

http://iowa.uwex.edu/files/2012/08/Iowa-County-Fair-Impact-Study.pdf

Animals at the fair

Animal auctions at the fair play a huge role in the economy. The Iowa County Fair generated $194,555 during the "rest” few days of the fair. The important thing is that this impact is not realized at the given weekend of the fair; the animals take time to raise, feed and tend. So if the fair auction did not exist, these animals might not be raised and sold. The impact is unique to each year and wholly realize in that year on a county level. The total industry sale impact is $194,555; the total number of jobs created by the livestock auction is 4.2 and the total labor income is $42,215.

 
 
 

http://iowa.uwex.edu/files/2012/08/Iowa-County-Fair-Impact-Study.pdf

Employment Income

The “Iowa Fair Expenses Employment Multiplier” is 1.23 (2.7/2.2), which means that for every job created by the expenses of the Iowa County Fair, 0.23 jobs will be created within the Iowa County economy. The income from these jobs gives the “Iowa County Fair Expense Employment Income Multiplier” a value of 1.63 (47,659/29,178). This means that for every dollar spent on employment income, and additional $0.63 will be spent throughout the economy on employment income. The economy is impacted by the employment income as it is increased due to the fair. If this number increases it would help generate more money in the community and impact the economy as a whole.

http://iowa.uwex.edu/files/2012/08/Iowa-County-Fair-Impact-Study.pdf

Industry sales/ Fairs expenses

Another economic impact is caused by expenses that the fair paid, like entertainment, labor services, and insurance. The impact caused by the expenses of the fair is measured across industry sales, job creation and employment income. Iowa Fair expenses bring an economic impact of $243,131 in industry sales; an d creates 2.7 jobs with providing $65,271 toward employment income. Every dollar spent by the Iowa County Fair, $0.29 will be generated within Iowa County. With the money generated within Iowa County it will help small businesses and other locals within the community. This will help industries around the community and generate more money.

http://iowa.uwex.edu/files/2012/08/Iowa-County-Fair-Impact-Study.pdf

Employment impact

 

New jobs are created just because the jobs at the Iowa County State Fair. Every job created by attendees of the fair, there will be 0.8 additional jobs will be created. The income multiplier created by the attendees of the Iowa County Fair is 1.25, implying that for every dollar of labor income earned by employees of the fair; an additional $0.25 of labor income is earned in the community. So not only is the fair creating employment for work inside and outside the fair, but also affecting the labor income in the community. The additional work created will bring up the unemployment rate and help the economy flourish.

http://iowa.uwex.edu/files/2012/08/Iowa-County-Fair-Impact-Study.pdf

Sales, Jobs and employment income

The economic impact of the Iowa Fair is measured across industry sales, job creation and employment income. People who go to the fair contribute $439,362 in industry sales in the local economy and create 7.7 full-time jobs with total labor income of $135,773. This gives the Iowa Fair an industry sales multiplier” of 1.25 ($439,362/$352,862), which suggest that for every dollar of sales at the fair, and additional $0.25 of economic activity will be generated in Iowa County. This will help out the economy because of the new jobs that have been created and the money from industry sales.

http://iowa.uwex.edu/files/2012/08/Iowa-County-Fair-Impact-Study.pdf

Earned income spend in local community

Many people who work at the fair end up spending the money that they make in the local community. This spending creates jobs in the businesses that provide the services and products .When the money is spent in the community it helps the economy to grow. The employment multiplier; witch is the number that is multiplied by the number of jobs directly involved in the fair to give the total number of jobs created (both directly and in the community by the fair). If the total number of jobs created by the fair was 40, then the employment multiplier would be 1.33 (40/30).

http://iowa.uwex.edu/files/2012/08/Iowa-County-Fair-Impact-Study.pdf

 






 

Money spread beyond local economy

Only a small amount of the money is spent on the Iowa County Fair is going to stay in the local economy. Over 65% of the people who worked at the fair are from outside the county. Insurance that is paid by the fair is 50% more likely to be paid to a company in a different state. The rides and games could have been assembled by people from outside the community, but also designed and produced in a different state than Iowa. These possibilities allow for money to leak out other economy and to have effects on other areas. When money is spent at the fair a part around 15% of the money will “leak” out of the locale economy.

 

 

 

 

 

 

 

http://iowa.uwex.edu/files/2012/08/Iowa-County-Fair-Impact-Study.pdf